A holistic awareness campaign for Sling TV directed towards Baby Boomers. Under the Martin Agency Student Workshop, I teamed up with three other talented individuals on creating this ad campaign. Over the course of 10 days, we were presented a brief by Sling TV, conducted background research, competitor analysis, our own qualitative research, and developed creative – social and commercial spots, activations, and implemented creative for our ad campaign. We pitched to The Martin Agency executives and were scored against other teams. My team worked night and day, and I am very proud of the work we put in.